A national roads authority needed to adapt a responsible and courteous-driving campaign that reached every road user, not only English and Afrikaans speakers.
We adapted the campaign booklet across South Africa's official languages, transcreating the message so it carried the same intent and tone in each language and community.
The campaign reached road users in their home languages across every region, with full in-market localisation compliance across all regional demographics and messaging that improves comprehension and recall of safety behaviour.
