Challenge

A Japanese automaker was expanding into Francophone and Lusophone Africa and needed product and marketing content built for local buyers, not reused European variants.

Solution

We ran a complete transcreation of the product ecosystems and marketing materials for Francophone and Lusophone African audiences, adapting terminology, specifications and tone for each market to fuel regional expansion.

Key language solutions

• Francophone (African) French adaptation
• Lusophone (African) Portuguese adaptation
• Automotive terminology and specification localisation
• Market-specific tone and buyer language
• Multilingual Desktop Publishing

Results

Dealership enquiries increased by more than 130% across the target markets.