Challenge

A large South African retailer needed one campaign to run in every official language, fast.

Solution

We transcreated the campaign into all 11 official South African languages within 24 hours, built for radio and broadcast.

Key language solutions

• Transcreation for broadcast and radio
• Script adaptation for timing and delivery
• Terminology aligned across 11 languages
• One accountable review team

Results

The campaign launched nationally, in-language, on schedule, from one accountable team instead of a vendor chain.