Challenge

A borderless payments platform was losing users at key activation points across African markets.

Solution

We rebuilt and localised the WhatsApp and USSD onboarding journeys in 13 African languages, aligning transactional language, UX, trust signals and local user behaviour.

Key language solutions

• Localisation of transactional and UX copy
• Microcopy adapted for USSD character limits
• Localised terminology and local trust signals
• In-market linguistic review in every language

Results

User drop-off fell by 30% after launch, with faster activation across priority markets and a reusable onboarding framework for the next expansion.